When purchasing an established business, it is important to evaluate “all of the things” that pertain to the business. This includes not only the financial details of the business to determine both the valuation and what your return on investment might be, but what risks may be associated with purchasing the business. You may also need to look at key staff members, contracts, and referral sources, among other things. So, what is this process called? Due Diligence. Essentially, think of due diligence as everything you will consider prior to signing a binding contract to purchase a business.